Challenge
ScentiaUSA faced several challenges, including:
- Absence of a dedicated online sales platform
- Low visibility in search engine results
- Limited brand awareness on social media channels
Solution
- E-commerce Website Development
- Designed and launched a visually appealing and fully functional e-commerce website tailored to showcase ScentiaUSA’s products.
- Ensured a seamless user experience with mobile optimization and easy navigation.
- Search Engine Optimization (SEO)
- Conducted in-depth keyword analysis and implemented effective on-page SEO strategies.
- Achieved 80% of targeted keywords ranking on the first page of Google search results within six months.
- Comprehensive Digital Marketing Strategies
- Created and executed targeted Google Search Ads and Shopping Ads campaigns to drive relevant traffic to the website.
- Launched Facebook Ads and Instagram Ads to enhance brand visibility and engage with potential customers.
- Implemented Taboola Ads for content promotion and increased reach.
- Social Media Presence Enhancement
- Developed a strategic content calendar and engagement plan to build a strong social media presence.
- Increased follower count and engagement rates across platforms, establishing ScentiaUSA as a recognized brand in the fragrance niche.
35 - Organic Search
50 - Shopping Ads
10 - Taboola Ads
5 - Email Marketing
Results
Emsoftware's dedicated approach to developing ScentiaUSA's e-commerce platform and implementing multifaceted digital marketing strategies resulted in impressive growth and visibility within a competitive market. This case study illustrates how targeted solutions can drive substantial ROI and establish a strong online presence for emerging brands.
- ROI increased from 0% to 150% within six months of launching the website.
- Achieved 80% of targeted keywords ranking on top of Google search results, significantly boosting organic traffic.
- Enhanced social media presence led to a marked increase in brand awareness and customer engagement.
