November 11, 2016

Flight Deals America

FlightDealsAmerica is a travel agency specializing in providing customers with the best flight deals available. Three months ago, they collaborated with Emsoftware to develop a targeted landing page aimed at increasing customer inquiries and calls.

Challenge

FlightDealsAmerica faced challenges such as:

  • Low conversion rates from existing online channels
  • Difficulty in capturing customer interest and inquiries
  • Lack of a dedicated landing page to promote specific deals

Solution

  1. Landing Page Development
    • Designed and launched a highly optimized landing page focused on showcasing exclusive flight deals.
    • Integrated clear calls-to-action (CTAs) and an easy-to-use contact form to encourage customer inquiries.
  2. User Experience Enhancement
    • Ensured the landing page was visually appealing, mobile-responsive, and easy to navigate.
    • Included customer testimonials and trust signals to build credibility and encourage conversions.
  3. Traffic Generation Strategies
    • Implemented targeted digital marketing strategies to drive traffic to the new landing page.
    • Utilized Google Ads and social media promotions to reach potential customers actively searching for flight deals.
60 - Call only ads
40 - Search ads

Results

  • Achieved an increase of 100+ calls per day within three months of launching the landing page.
  • Significantly improved engagement rates, with higher conversion rates from inquiries to bookings.
  • Enhanced brand visibility and customer interest in FlightDealsAmerica’s services.
4.10% CTR
10% less CPA
320% ROI
Digiprint USA
Scentia USA
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